What it is:
Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
Did you know nine-in-ten U.S. adults go online on a daily basis? Not only that, 41% are online “almost constantly.” As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy.Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
Did you know nine-in-ten U.S. adults go online on a daily basis? Not only that, 41% are online “almost constantly.” As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer ex
Key aspects:
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- Online Advertising: This includes paid advertising campaigns on search engines (like Google Ads), social media platforms (like Facebook Ads), and other websites.
- Online Advertising: This includes paid advertising campaigns on search engines (like Google Ads), social media platforms (like Facebook Ads), and other websites.
- Search Engine Optimization (SEO): Optimizing websites and content to rank higher in search engine results pages (SERPs) for relevant keywords.
- Social Media Marketing: Using social media platforms to build brand awareness, engage with followers, and drive traffic to websites or landing pages.
- Content Marketing: Creating and distributing valuable, relevant, and engaging content (like blog posts, videos, infographics) to attract and retain customers.
- Email Marketing: Using email to nurture leads, promote products or services, and build relationships with customers.
- Affiliate Marketing: Partnering with other websites or individuals to promote products or services and earn a commission o
perience that also brings more potential customers and more, with a digital strategy.
Benefits:
- Targeted reach: Digital marketing allows businesses to reach specific demographics and interests, maximizing the impact of marketing efforts.
- Measurable results: Digital marketing campaigns can be tracked and analyzed, providing valuable data to optimize strategies and improve performance.
- Cost-effective: Compared to traditional marketing methods, digital marketing can be more cost-effective, especially for smaller businesses.
- Global reach: The internet allows businesses to reach potential customers worldwide, expanding their market reach
